Does your business require the services of a conversion rate optimization consultant? This question may seem unnecessary when you have a strong online presence and feel reasonably happy with the number of new inquiries you are attracting online.
Designing and running a website, setting up and managing your social marketing profiles, or otherwise marketing a business online is not cheap. You cannot adopt a DIY approach, which means you will have to hire professionals for this job.
This means whether your website or social pages have good conversion rates depends on the good old cost-benefits analysis. How much are you investing in your firm’s online marketing and how good are the returns on your investment?
Three Benefits of Hiring a Conversion Rate Optimization Consultant
The first and the biggest advantage is that you can adopt a data-centric approach towards the ROIs on your online marketing investments. If you are spending ten dollars to convert a visitor towards the site goal while your competitor is achieving the same by spending just five dollars, then it is obvious that your online marketing strategies are not working.
Taking a hard look at your online marketing strategy will become easier if you have the conversion data in your hand. Working with a consultant will help you learn more about the industry benchmarks and help you identify where you stand and the extent of improvement required.
The second benefit is that you can get granular analysis of the site goals that are working and the goals that don’t have good conversion rates.
Remember, converting the visitor into a customer cannot be your sole site goal. For some visitors, simply getting them to share their contact details can be a significant goal. For others, converting them into subscribers of your newsletter or mailing list can help your business gain over the long run.
A consultant will help you analyze which goals are working and which goals are not. If you are good at finding new clients but are struggling to get repeat business through email marketing and other tactics, then you need to work on the latter site goals to boost your conversion ratio.
The third benefit is that you can incorporate conversion rate analysis into your online marketing strategy. Working with a consultant once will help you incorporate this metric into your online marketing reviews. This will convert the cost of hiring a consultant into an investment that will yield returns for your business for a long time ahead.
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