Telemarketing can be a very rewarding career, but also a very difficult one. The act of trying to convince a person you cannot even see can be daunting for those who are new to the field, but fear not- these three tips will get you well on your way to earning that precious commission. There are many generic hints floating around such as be happy, keep calling, etc., but all of those ideas are vague and do not hold much merit. These tips should provide you with a much more detailed idea of how Australian Telemarketing works, how to make those extra sales, as well as how to improve the quality of your calls.
Break the ice with some good news
One of the biggest problems most new telemarketers experience is a high rate of hang-ups this is a simple fact. As soon as you mention who you are, the client immediately loses interest and hangs up on you. There is one special way that can typically keep potentially clients on the phone-the ‘Good News Call’. Essentially, upon contacting the person you are trying to reach, immediately mention who you are and that you have some good news for them. This simple statement is usually enough to transform the phone call from a sales-pitch to positive rapport almost instantly, as most people will be willing to hear what benefit you can offer them.
You have an exclusive offer Now that you have the client’s attention, the secret is to maintain it.
One simple, yet harmless, tactic you can employ is the ‘special offer’ pitch- no matter what you are selling, you must customize it to the customer. A perfect example is if you are selling cable at $29.95-the customer does not know that until you tell them. Based on this, a slight pause and ‘hum’ can make a world of difference. At this point, you can propose them a special deal on cable for only $29.95 because they are a ‘special client’, and that you truly appreciate them as a customer. Note that the price of the cable never changed, but to the customer it appears that you have given them a special deal simply due to the fact that you hesitated after that initial rapport built from Tip 1.
Don’t take it personally
Don’t hold a grudge or wage war on a prospect if they didn’t want to listen or turned down your offer. Prospects have the right to turn you down. If the call went wrong, perhaps the person on the other end was just having a bad day. Losing the sale today may not be the end of the road; you can win them over the next time.
No Comments