Your company logo design is a crucial aspect of your brand identity. The business icon is a highly visible element of marketing and you must ensure that it is working well to enhance your image in the minds of your target audience.
If it has been a while since you have updated your logo, may be its time for a re-look at the design. Read on to know about some of the most common signs that signal that you are due for a logo change.
Your logo does not stand out – Did you put some effort behind creating a truly outstanding logo or did you just randomly choose one from the several available options online? Most people can tell the difference between a professionally designed logo and a hastily sketched one and that’s not a good thing.
Your logo is outdated- Working with an outdated logo is bad for your identity. If your logo looks jaded, your existing and prospective customers may think that your business does not keep up with the times.
Your logo does not represent your brand – What image of your brand do you want to convey? Do you want your target audience to think of you as someone who is trustworthy or fun or affordable? No matter what impression you want to create, the design, colors and style of your logo should match your business identity.
Your logo is not scalable – Logos today are used across a wide range of platforms, and not many of them are tailored to look good in each. There are several cases of logos that are created only for websites and appear crippled or blurry when viewed in smart phones or shared in social media. If your logo designs are not available in an array of different sizes to accommodate the dimensions of some of the common display places today, it’s time for a re-look.
Your logo is complicated to comprehend – Logos that come with too many complex elements in the design don’t register well with customers. If your logo is such that no one is sure what it represents, you clearly need to change it.
If you are not too keen to refresh your company design logo, keep in mind, logos need to be updated every few years. This is a crucial part of developing a brand identity. Keep these 5 things in mind to create an outstanding logo that creates a favorable impression on your target audience.
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