Hospitality equipment supplies business is not a new thing in the Australian hospitality industry. There are a wide range of companies in Australia that are currently offering hospitality equipment supply services. So, there will always be competition in the sector. But, how do you stand it? When looking at the best hospitality equipment supplies businesses in the region, they have one thing in common — an effective marketing strategy. However, nobody said that for a marketing idea to be effective, it has to expensive. You just need to be creative and everything will fall in place. To help you, here are 6 cheap but effective marketing ideas you should try out:
1. Engage Customers on Social Media
There are so many marketing avenues to exploit on social media. For example, you can retweet your Twitter customers to thank them for considering your business and to inform them of new specials. You can also use Facebook to market your special menu.
2. Post Daily Specials Online
You need a Website, a Facebook page or both to apply this idea. You can use the avenues to post your daily specials. This will attract the people who follow you online. To engage your followers even more, strive to post other informative content around hospitality industry as well as inspirational quotes and interesting jokes.
3. Reward Loyal Customers
You can encourage your regular customers to come back to your hospitality equipment by offering them discounts. The discounts can be in the form of a free plate, a BOGO or a dollar off discount. You can also partner with coupon websites if you want to maximize on the discounts or coupons strategy.
4. Leverage Email Marketing
One way to leverage email marketing is sending newsletters to your subscribers indicating daily specials, and new hospitality equipment tips. Additionally, you can run customer surveys so as to know where to improve.
5. Distribute Business Cards
When called to provide hospitality equipment services in your local area, you can use the opportunity to distribute your business cards. The more you distribute, the higher the chances of being called by clients.
6. Talk to Local Hospitality Bloggers
The best hospitality equipment Australia businesses usually use this strategy to target dedicated online readers. You can talk to the local hospitality bloggers to request them to mention your business in their posts. Since they have a commanding audience, your hospitality equipment business will be noticed by a wide market.
The hospitality equipment sector is increasingly becoming competitive. With the right marketing ideas, however, you can survive the competition. For starters, put the above ideas into practice. You’ll not only survive the competition but thrive in it.
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