The merchant delivers advertisements and promotions in different ways, including direct marketing coupons giving right to a promotion. Discount coupons may also be available directly on the product on the shelves or given to the customer at the cashier upon payment for use on a future purchase.
The promotion in question is, in most cases, a reduction of the price or free delivery charges for mail order. For merchants and brands, it is a commercial mechanism to encourage customers to buy their product.
There are websites that specialize in identifying promotional codes. There are discounts on products of many brands marketed by all types of commercial sites. And this, depending on the category or theme of purchase to which belongs the merchant site in question. There are two categories of specialized promotional code websites. On the one hand, there are those who have a unique function: to provide promotional codes, and on the other hand, those who have a combined task: both reduction code provider and price comparator.
The coupons on the Internet are varied, they can be classified according to their scope of application (customer segments, number of uses, minimum purchase, etc.) and according to the associated premium (free delivery, reduction in value or percentage, Discount Shopping Apps, gifts, vouchers).
These codes are to be inserted in the basket of the online store, or just before the payment and generally the offers they can get are immediate, that is to say that the discount is applied without delay. Several websites are specialized in SEO codes online.
Online coupons have an impact on the average online shopper’s basket and the e-merchant’s conversion rate. The e-couponing is a loyalty tool to promote online a brand or a product using dematerialized discount coupons that consumers can find on the websites, or even on their mobile. The development of mobile applications with location-based offers (restaurants, cinemas, shops, etc.) and social networks goes hand in hand with a more precise targeting of promotional offers to the consumer available via Discount Shopping Apps.
Coupons are intended to push the user to buy through a discount. They are not limited to the web and can take the form of printed coupons at home, and compensable in store. Unlike couponing, it is not traditional direct marketing since it is consumers who are looking for discounts online, not the brands that contact them by offering promotional offers.
At least 64% of consumers say they appreciate coupons. Six billion coupons were issued by 700 manufacturers in 2009 and 62% of online shoppers say they use coupons. In 2009, the web coupon accounted for 1 to 2% of the total discount coupons. The rate of e-coupons is much higher than the other forms of coupons: 15 to 20% on average against 6% for other forms of vouchers.
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