Each reality makes history in itself and it is not the dimensions or the typology that make the difference but the ability to create a format adapted to the specific needs and capable of generating expectation and interest.
In a sense, everything can be an event. Above all, it is not at all obvious that a real event is more coveted or more effective than a virtual event carried out online without large budgets. If something has changed in recent years, it is precisely this: the difference is not made by investments, but by the idea; the ability to attract and to be able to grasp the real needs of the public, which increasingly seeks opportunities for visibility, an opportunity to breathe a little of the same air of their idols and their favorites.
The urgency to be there. Between having and being, humanity seems to have chosen the hybrid and illusory to be there, nurturing an essential aspect that today represents a real marketing lever, as evidenced by the embarrassing abundance of reality shows and talent shows on TV.
The revolution determined by the web 2.0 has created a great quantity of figures and intermediate levels, between companies and consumers, which are expressed on the net through blogs, social media, forums, sites and platforms of all kinds.
There are many definitions that are attributed to the elements of the 2.0 communication chain of companies, but behind the pleasant and often chaotic terminologies lies a great reality as shown by Event Hire Auckland.
Marketing at the time of the web, which has now reached its version 3.0, is an exercise in scouting, relationships and interactions, even before anything else. Because between our audience and our target dozens of roles and levels come into play, able to amplify, to exalt or even to distort our message altogether thanks to Event Hire Auckland.
The markets are conversations, the Manifesto decreed at the end of the twentieth century, advocating what would shortly be the epochal change to which marketing would have to adapt. Conversations, therefore relationships, therefore contents to be developed and cared for, to nurture interaction and involvement.
Well, the events themselves are now content and containers, conversations and relationships, media themselves and able to generate that virtuous circle of interactions that online is always difficult to achieve without the direct involvement of users and network actors. So what do you mean by event? What opportunities can companies have for designing and organizing one?