The social media is a rich platform to market your goods and services. This is because of the ease to connect and the fact that a large number of the potential clients of any industry can be found here. However, you need a well thought out plan to capture their attention and retain their interest in your marketing campaigns. Here are a few tips that you have to keep in mind.
Have some clear marketing goals
Your social media strategies should serve certain set goals. Look at the current business goals and determine the best ways to use the social media to achieve those goals. When setting the goals, ensure that they are measurable, achievable, realistic, timely, and specific. Create one or two main goals to focus the efforts on.
Identify the target audience
Use your buyer personas to identify and target the right people for your marketing efforts. With the right target group, you are able to identify places to find them, when to find them and the messages to send to them. Single out the social channels that they are using.
Get tactical
After deciding the best channels to use, focus on what makes your prospects click. Combine your goals with the best strategies in the specific social media channels that you use. For example, you can create interest on Facebook by interesting information that is not too strict. You can use such campaigns to draw attention and create awareness about your solutions. LinkedIn is appropriate for professionals and business-to-business products.
Strategize on the content
The success of your social marketing plans is dependent on the content that you post on the sites. Social media and content go hand-in-hand. Consider the type of content that you post, when you post it and the number of times you post content on the specific channel. You may post content in terms of text, images, videos, and links. Moreover, think of the voice that you project in the content. Is the content, funny, sarcastic, serious, educational, shallow, or detailed? Each of the above voice would appeal to a different audience.
Have a team in charge of the marketing effort
Social media marketing plans is not a one of effort. It requires continuous efforts and monitoring. To avoid confusion and overlapping tasks, have a team in place to take care of different aspects of the social media marketing campaign.
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