Blogs are a popular means to get your message to readers around the world. Building a blog helps you connect with other people and it is an excellent platform to expand your online presence and promote your business. Learn how to write a blog with these simple steps.
Know who you are writing for.
Before you can write how to write a blog successfully, you need to identify your target readers. Who do you want to reach and why? What type of information can you offer to this group? Make a list of your potential audience, then rank them based on interest and population.
Pick a Topic.
A blog that focuses on a specific subject is far more likely to attract visitors looking for specific information. For example, if you have an interest in plants, try blogging about specific species, such as orchids, succulents, roses, flowering shrubs, trees, etc. If you can share information about finances, you could blog about personal finance, overcoming debt, building your savings, managing mortgage, etc.
Write great content.
Nothing is more offputting than a blog with badly-written content. People like organized entries that not only offer information but are also fun and easy to read. Do your research on the topic and write well.
Use a blog-friendly format.
The reading attention span of website visitors used to be 12 minutes but it has since dropped to 5 minutes. If you fail to capture their interest within this short time period, you would have lost regular readers and potential subscribers. Keep your blog entries to a manageable length. If you have longer entries, break them down into several installments.
To keep your readers interested, keep sentences short but concise. Try to avoid specialized vocabulary unless absolutely necessary. Use lists to break down your article further and use headings for relevant paragraphs. You can also try formats such as Q&As, Best Ofs, or Top 10 lists. You might even want to include links to other sources and embed videos.
Use images for every post.
If there are images you can put on a blog entry that will support the information you wrote, use them. Take advantage of image files that help you illustrate your ideas. Be aware of copyright issues, however. Many images available online require permission from the source. Always check your options before using any image to ensure that it is legal and ethical. Fortunately, there are sites that offer royalty-free images, many of which only require you to credit the site or photographer.
Interact with your audience.
Unless you turned off comments to your site, consider checking in and reading what your site visitors say. Blog platforms allow you to moderate your site’s comments and responding to these comments will help you build rapport with your audience.
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