Today a website is a necessity for any legal practice but it is not enough. Developing leads and prospects through online marketing efforts takes hard work and the right marketing strategy, especially in the legal arena. Legal marketing firms will help you to establish your brand and offer a range of additional online marketing services as outlined below.
• Local Search Presence – people closest to a practice living in the local area are the most likely source of clients. Details of the practice should be entered in Google and all other pertinent directories. Local SEO is a powerful way to get to the top of search results for people in the locality looking for legal services.
• Paid Search – conducting a well targeted and executed paid search campaign can pay several times its cost in quality lead generation. Targeting the correct keywords and target demographic is vital and this is where legal marketing firms can help.
• Use Video – a significant number of people consume information in visual form. Using videos is a key opportunity for legal firms advertising online. It is an important way of establishing your identity and brand and need only consist of a short statement of your mission and services and will make you stand out in the search engine rankings.
• Offer Quality Content – ultimately the internet is a text-based medium. If a site does not offer sufficient content it will not be found by the search engines. The most important aspect of high quality content is to give potential customers a reason to visit your site. This can offer generalized advice or other content that is of value to the customer – it should seek to solve a problem they are having that a legal firm can help the solve. This increases customer engagement with a firm and establishes trust so that when they need legal services that is who they turn to.
• Promote Your Content – once a site has established a blog or other content it is not enough to simply post it and hope. Content needs to be publicized so that potential readers have a chance to read it. A legal marketing firm can help to create a strategy for doing this including email marketing, social media marketing, press releases among others. Social media is typically the least expensive way to do this but firms need to use the best site for the job. LinkedIn is often overlooked but has a highly targeted audience of professionals that is a good audience for a legal practice.
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