While it might seem like an unusual profession, some people really do specialize in taking pictures of food. There are many tricks to the trade, and there are enough restaurants who want good photos to make their dishes seem appetizing. There are many restaurants in California, and a Los Angeles food photographer could help make your business more competitive in a tight market.
It is not easy to sell food. Every inch of the market is saturated either with fast and inexpensive food or with fancier restaurants that are still apart of a chain and take advantage of an economy of scale. An independent restaurant can still succeed, but it takes an excellent menu, cost control, and superb advertising. People need to see it in order to want to eat it, and it has to look better than chain food.
There are plenty of ways to make food look better without deception. A closeup of a freshly cooked dish creates a sense of large proportions as well as physical closeness to food. A meal is most appetizing when it is right in front of the eater, so an enlarged picture creates a sense of immediacy. It also shows the components of the meal, such as the meat or chunks of root vegetable.
Bright light also benefits many dishes. Bright light allows grease to glisten and also makes fresh fruit and vegetables to seem fresher. Dull colors cause fruits and vegetables to appear past their prime. Moreover, people feel more active and more willing to eat in bright light. This is the reason why grocery stores and many restaurants are well-lit and have bright colors. It encourages people to buy more and eat more.
There are ways to keep food appearing fresh during a lengthy photo shoot. It might even be necessary to have multiple samples of the same dish so there is always a hot dish. A studio for photographing food often has kitchen appliances for keeping the subject hot and appealing. It also has stands, camera mounts, and lights arranged at different angles.
The point of hiring a food photographer is both the expertise and the studio. Taking a picture of a plate of food can be a surprisingly involving affair. Such a professional has dealt with many restaurants and received feedback from owners who want pictures that are bigger, brighter, and juicier.
Entrepreneurs tend to be demanding, especially in a competitive market like LA. Great photographs can make a difference. They create a professional impression by providing the hallmarks of a seasoned business. If an excellent chef is selling a gourmet dish, then it deserves the same effort in advertising as went into learning the art of cooking.
No Comments