According to most digital marketing experts, people are 8 times more likely to view a video than read an article. If you’ve been scouting for ways to market your business or increase your business’ overall bottom-line, such statistics should draw your attention. But can animation video help your marketing efforts? Well, it can, and here is why you may need a business animation agency more than ever before:
The Power of Video
One of the top benefits of marketing videos is the fact that your business can compete effectively against other bigger firms, including the Fortune 500s. A carefully produced animation video will appeal to your potential clients, allowing them to connect to your products and services. Additionally, such a video can convince your audience why your business or the products/services that you are offering are different from your competitors’. Besides brand awareness, creating a video for your business show leadership, and can go a long way in helping you with your SEO considering that videos are highly ranked in major search engine results.
What Can You Put In Your Business Animation Videos?
How you use your animation videos depend on the type of business that you run as well as the products and services that you offer. Many marketing video companies recommend the following:
• Show off your products/services: Marketing videos are powerful methods of giving your potential products a sense of what your products or services are actually like, how they feel, and what they are made of (if they are physical products).
• Explain how to use your products or how to do something: You can use how-to animation videos to provide your audience with useful information about your products or how to accomplish a given task (while also reminding them of your business or products).
• Authenticate your testimonials: instead of using written testimonials like other businesses, you can stand out from the crowd by creating more interest and authenticity if you interview customers who have used your products and upload their animated videos on your website.
• Add a personalized touch: you can welcome your visitors to your site or add personalized content that bring your business to life. Personalized videos can help your targeted audience decide whether they would like to do business with you.
Final Remarks
If you haven’t thought of creating marketing videos to promote your business, now is the time to take action and reach out for some of the top business animation agencies in your area. Animated videos will not only boots your search engine rankings but will also improve customer engagement.
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