Usually, law firms hire legal marketing agencies to grow their clientele and attract new business. It is essential, especially if you want to venture into online marketing to acquire clients through an online platform as your primary marketing focus. Moreover, online marketing can be a good move for your business since many of the population have smartphones, and searching for a lawyer online is easier than ever. However, it would help if you had a top legal marketing agency to gain new sales. Below are their qualities;
Offering Exclusive Services
If you provide legal services in a small town, you may be tempted to hire the most prestigious local marketing agency. However, if a competing firm has already partnered with them, you may need to be cautious about conflict of interests. Besides, it will be hard to trust a marketing agency that serves two law firms that vie for the same client leads. In addition, you may not be sure if the client leads you have paid to acquire are exclusively yours. Therefore, always check if the agency works with another law firm in your location.
Price Flexibility
Hiring top legal marketing agencies who are experienced and effective can be costly. However, the agency should have a specific work scope that fits your goals and price the contract based on a customs proposal. Furthermore, most digital marketing agencies have standard pricing offers that may contain deliverables that do not suit your marketing growth strategy. Hence, they should customize the scope of work and adjust the pricing accordingly. In this manner, you will know they are more partners to help you achieve your marketing goals than billing you.
Communication
One of the elements to look out for in legal marketing agencies is their accessibility and how efficient they respond to calls. As an attorney, it is impossible to do business if you are not responsive to your clients. The same applies to the marketing team. Effective communication is vital, and most clients are looking for instant answers and help make a decision faster. Therefore, the agency should be swift in responding to calls and emails, if possible same-day callbacks. Remember, when your client requires information and do not find it on your platform, they will seek it elsewhere.
Lastly, although it may be unrealistic for 100% satisfaction from all business relationships, the company should offer a satisfaction guarantee. Besides, a marketing firm that provides you with proof of their services will show that they are confident in delivering results. Moreover, it would help if you were given the option of terminating the contract if you are dissatisfied with their services.
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