Consumers appreciate retailers who take effort to provide a smooth shopping experience. Making that happen requires effective communication. Anyone should be able to come to your store, browse product shelves, find whatever they’re looking for, and check out without running into any hurdles. With that in mind, there are several types of retail signage Melbourne you must have in your premises:
- Persuasive Signs: You’ll be hard-pressed to find a retail signage Melbourne without persuasive signage; displays that seek to influence shopping decisions through charming language and attractive visuals. You can use these signs to highlight seasonal offers, promote an upcoming launch, or drum up interest for products that might otherwise have gone unnoticed. A bit of creativity is all it’ll take to turn your store into a trove of “hidden treasures.”
- Exterior Signs: Catchy promotional signs only make sense when you can draw people into your store. It’s thus fair to say that exterior signs are the most important type of retail signage. They must be prominent and unique enough to stand out in a sea of promotional media — but still conform to your brand’s visual motif. Outdoor signage comes in all shapes and forms, from plaques and sandwich boards to channel lettering and neon displays. Whatever you choose, make sure your signs are placed strategically and visible across your operating hours.
- Directional Signs: Once again, no one wants to waste time wandering around your store. Having signs showing where certain products might be found, as well as key facilities like washrooms, is crucial for smooth navigation. Your directional signage should be clear and universally-understood — use simple phrases displayed in large fonts and visible color schemes.
- ADA-Compliant Signage: There’s no point having ramps and other accessibility features in your premises without making them known. Not to forget that ADA-compliant signs are mandatory in some jurisdictions. Beyond just fulfilling a legal requirement, however, your signage should make everyone feel welcome. Ensure all your designated facilities are highlighted in appropriate signage; that means high-contrast text, Braille/tactile characters, and other modifications to aid disabled persons. These signs should be installed no more than 60 inches above the ground.
- Health and Safety Signs: Reiterating the need to observe health and safety precautions is of utmost importance in the current age of a global pandemic. Keep your shoppers conscious by having one-way aisle indicators, social distancing signs, and other relevant reminders. Everyone must be aware that health and safety are top priorities in your store.
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