From a simple meeting place and social sharing, in recent years the social networks have opened up to business: most companies use Facebook, LinkedIn, Twitter and other social networks for their business objectives.
This is not the prerogative of only B2C companies; B2B too can achieve satisfactory results by applying web marketing strategies and social media marketing. There are many social media: in this article we discover together how to advertise on LinkedIn. If you want to know more about LinkedIn, there are lots of free linkedin training program out there.
As a social network specifically designed for the business aspect, LinkedIn allows first of all to cultivate professional relationships and recruit new staff. For B2B companies, a business page on LinkedIn allows you to offer current and potential customers a professional image, gain more visibility and promote products or services. Through it you can expand your network of contacts, increasing your brand awareness.
Therefore, having a LinkedIn page is a good start. The next step is to apply web marketing and social media marketing strategies to keep it active, enriching it with updated and relevant content. In this way you will be able to generate traffic, you will trust the users that follow you by updating them on the latest news and you will improve the reputation of your company.
Publishing content (blog articles, photos, videos) and promoting your products and services help to make your page and your company interesting. By applying strategies to advertise on LinkedIn, you will be able to increase lead generation and engagement, inviting the customer to reach your website and become your contact.
A static page is useless: if we want the LinkedIn page to bear fruit, we have to apply LinkedIn Campaign Ideas.
LinkedIn Campaign Ideas: Showcase pages
The showcase pages are useful for the promotion of individual products or services or product lines, making them stand out from the rest of the production. For example, a clothing store might decide to differentiate the promotion of male and female products through the use of shop window pages.
Each page has its followers and status updates; this allows to improve and deepen the analysis of the specific target of the promoted product or service. By narrowing the field, data is better studied, thus gathering more detailed information to be used correctly in advertising campaigns.
In addition, Google indexes the LinkedIn business pages: if the showcase page is properly optimized with the appropriate keywords, it could appear among the Google results; this is another way to increase your advertising.
Before creating a showcase page, however, it is good to have a clear idea of the target audience and the contents to be published; otherwise it could prove to be a waste of time and energy.
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