Starting a business has a ton of challenges and getting customers through the door is a major one. After starting your simple electronic projects Company based on passion and experience, you managed to get several clients through word of mouth. Unfortunately, that could only last you so long and now it is time to explore other proven ways of marketing your services.
1. Build a Professional Website
Over 90% of customers go online to find local services. Having a professional website that details your business to a tee will go a long way to convince your clients to contact you as their next electronic solution. Include all the services, testimonials, advice and contact info. Make it easy for your clients to find you.
2. SEO Content is King
Your clients will have all kinds of problems and questions, and so they need insight from an expert in the field. Make your website the go-to spot whenever someone is looking for answers about any area that is electronic-related. Applying SEO keywords to all your detailed content is a sure way to make yourself get noticed.
3. Mind your Existing Clients
Once you finish any simple electronic projects contract, do not throw the client’s contact info into the forgotten pile.
• Reach out to them via email once or twice a year and offer free check-up services for their electrical installations.
• Extend a free service when they refer you to their friends.
• Inform them of electrical legislations that may affect them.
These kinds of moves will deepen your trust level with your client and you are assured of retaining them as clients.
4. Social Media
In this day and age, everyone is on social media. Having a strong presence on the various platforms ensures that people do not forget about your services. Utilize all the many advertising options on these platforms making sure to use all forms of communications including short captivating videos.
5. Get involved in your community
Another mode of capturing your communities’ attention is by getting involved. Here are a few ways you could impact your community:
• By giving free electronic services to the local charity organizations, e.g. children’s home, retirement homes etc.
• Sponsor a school team
• Be a trusted voice in neighborhood matters
Bottom-line
Rome wasn’t built in a day and neither will your desired clientele list. While some of the above points may look like they may take forever to bare fruits, the results are long term. Do your in-depth research on each of the above points and tackle each with a deeper understanding.
No Comments