Advertising is relatively cheap in an era of social media and places to upload video. Thus, most small businesses are interested in using lead generating video production to spearhead their advertising. As it easy to download some sort of film production software and most smart phones can make pretty decent videos, it is cheap to create some decent videos. This puts the ability to film and edit decent commercials within reach of most businesses. With that in mind, if a few basic rules are kept in mind then it is simple to create something that can generate some extra business.
First, keep it short. While thirty seconds may be too short, do try to keep it under five minutes. You want to be able to explain why potential clients should choose your company to do business without getting too repetitive. Keeping it short also stops you from going on too much about your company, and forces you to keep it to the just the basics. This ensures that potential clients have a reason to contact you for more information.
Second, do not go too crazy with the special effects. While the temptation to go effects heavy is definitely there, using too many effects will actually detract from your message and turn off potential clients. You also want them to pay attention to your message rather than the effects. So while you want to use some effects in order to spice it up, do not over-use them if you want to attract customers.
Third, apply some basic cinematographic techniques. This means little things like not centering, putting any text on the right side of the screen, and do not be afraid to walk in front of objects on the screen. This also means that while you should use some bright colors to accentuate your points it also means that you should avoid using too many colors; tastefulness should be your guide. There are enough videos online that you should be able to get the basics down and be able to make some decent videos.
The bottom line is that you want a lead generating video production you need to take advantage of the technology you need to take advantage of video production basics. You do not want anything to grand but enough to make your point. Again, all you need is a laptop with some video editing software and a smart phone capable of taking some decent video and you should be able to make some great video. Have some fun with it and you should do fine!
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