Humans are visual by nature. Whether you are flipping through a fitness magazine, surfing the internet, watching TV, or passing a billboard, there are a lot of content that you will interact with. But which type of content do you remember the most? Do you remember what an ad was for or the company that’s responsible for a given ad when scrolling down your Facebook page?
Well, there are high chances that you won’t remember any particular ad if it didn’t catch your attention. For business owners, this implies that the best thing you can do for your brand is to make it visually memorable. But how can you achieve that? Well, here are simple hacks many graphic design Liverpool experts use to get the attention of their audiences.
1. Fix The Color Of Your Images
One of the most critical aspects of a graphic design process is ensuring that your images look their best. You can do this by controlling the saturation of your images. For starters, saturation is simply the intensity of color in an image. Increasing saturation will make your graphic image to appear richer while lowering it will make the image to seem washed-out and considerably muted.
2. Be Consistent With Your Branding Elements
Consistency is another critical element that you must master when using fonts, colors, logos and images. Ensure that your brand’s design features consistent layout through repetitive use of typefaces, text placement, and color palette. This will go a long way in helping you achieve consistent visual recognition, which is a critical element of your business’ communication to the world.
3. Good Contrast
Negative space is one of the best ways of making your design images to stand out. Contrast can be applied with color, font, alignment, and size among other elements. But how can you contrast an image? The best way is through the use of colors. For instance, you can use a white logo with contrasting dark color to make its content more visually appealing. The right balance will bring any design image to life.
Text is also critical when it comes to the contrast. Texts that contrast well will make your graphic pop. Additionally, surrounding your texts with white space will allow your design elements to breathe. Use of spaces around texts and shapes will also make your final design easier to read and attract more attention of your audience.
There you have it; 3 important tips the every graphic design Liverpool expert should know. Hopefully, you are now ready to create better and more engaging graphic designs for any audience.
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