Banner printing is a great way to promote your business. The cost is relatively cheap but the benefits are great. The rights banners in strategic locations will create publicity for your business and help you get new customers. Below are some facts about banner printing in Australia.
Design and artwork
The process begins with a basic design. If you have the right computer skills, you can create your own design and take it to a printer. On the other hand, you can simply entrust the design and the artwork to a graphic designer. Sometimes, the best way to get the perfect design is to work with the graphic designer. You have a basic idea of what you want but you do not have the skill to create the design. In this case, you can work with the designer to create a design that will meet your requirements. Once you have the design, you can move on to the next stage.
Printing your banner
Transforming your design to a banner is a simple matter of using the right technology to achieve great results. The artwork is processed using the right computer programmes. This artwork is then transferred directly by the “heat transfer” method. This ensures that there is no blotting or smearing so your banner comes out looking great.
A top line banner printer is the perfect choice for excellent banners. You place the material (vinyl in most cases) on this printer and you run the impression for the exact number of banners you want to produce. It pays to produce some extra copies of the banner. This way, you simply discard any ones with ink stains on them. While the banner is being printed, experts at the printing press supervise the process. These people watch the banners as they roll off the printing machine and look out for any imperfections on the banners.
Waterproof solvent ink
The best choice for banners is waterproof solvent ink. This ink is just right for outdoor banners that are exposed to rain, wind or strong sunlight. Another advantage of this ink is that the colours look great and this makes your banner come alive. After the banner leaves the printing machine, it is taken to the post-production department for customization. The banner is trimmed and the edges are sewn to prevent fraying.
Final word
Banner printing in Australia is a simple matter of using technology and creativity to get the perfect product. The stages are graphic design, heat transfer, printing and finishing. Follow the steps right, use top quality material and you have a perfect banner.
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