Can’t afford to hire a pro for your Amazon product photography? It’s time you considered the cheaper alternative; taking the pictures yourself. Read on to see the key ingredients you need for stunning product photos:
- Camera: Let’s start by dispelling the notion that a high-end DSLR camera is a must-have for great Amazon product photography. What you really need is a unit that can take high-quality photos. So don’t be afraid to the camera on your smartphone — as long as it has a capable lens and settings to tweak your shots for different levels of light exposure. It’ll get the job done for the time being before you’re able to invest in a more professional unit.
- Lighting: Lighting makes all the difference in photography. A good lighting arrangement can help buyers feel as though they’re looking at your products in person, revealing all those key features that invoke purchases. And once again, you don’t have to break the bank for a professional lighting setup if you can’t afford the equipment yet — natural light is actually easier to manipulate. Just place your items in a well-lit space and use a high-contrast background to make them stand out. As noted earlier, your camera can take care of any awkward glares in the shot; just be sure to adjust it accordingly.
- Angles: As you focus on showcasing your offerings in the best possible light, also remember that customers want to see them from every angle. Each product should have at least 4 photos (front, back, sides and the main image). Also consider taking close-up shots for any fine details you want to communicate.
- Size References: Isn’t it enough that you always provide dimensions in your product descriptions? We’re afraid not — most shoppers don’t take the time to look at such details. And for those that do, sizing a 3D item from abstract figures still proves a challenge. Your customers want to know what it’s really like to use the product, so why not give them a size reference? This could be a photo with someone holding or wearing the product. Other good size references include rulers and dollar bills.
- Post-editing Software: Editing isn’t the most fun part of product photography, but it can be the difference between professional and mediocre. The good thing is that most open-source platforms have all the tools you need to give your photos a more-polished look. You just need to invest a little time and effort into the process.
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