Business labels are a versatile and cost-effective way of spreading the word about your business. In fact, they’re seen more frequently than an online PPC ad. This is why you want to make sure that you include all the relevant information about your business alongside of your logo. Of course, there are a few other things that you’ll want to keep in mind as you print these.
The Paper
It’s important to decide if you want to print your business labels on paper or vinyl. Paper is simple and inexpensive which is why it’s great to use in many different ways. There are also a lot of different types of paper available to choose from. On the other hand, you’ll need to buy inkjet printable vinyl paper if you want to print on vinyl. Nevertheless, these labels are great because they’re waterproof but they may fade faster.
The Printer
Regardless of whether you’re printing on paper or vinyl, you’ll want to make sure you have a 4-color inkjet printer with a 1200 dpi print resolution. Fortunately, there are a lot of affordable printers available for you to choose from here. Just make sure that your paper is compatible with whatever printer you choose to buy. For instance, you don’t want to use inkjet sticker paper on your laser printer or you’ll risk breaking your printer. Once you’ve selected the right printer for the job make sure you use it on the highest quality setting available so you get the best look possible.
The process
It doesn’t matter what application or image editing software you use to design your business labels. However, you won’t want to do a lot of printing until you’re sure you have everything just right. One of your biggest considerations here will be color. It’s important to remember that light colors (e.g. subtle yellow or pink) don’t always do well when you print them out. Black is another color you need to be careful with. Regardless of what colors you choose to use, you should always break up large areas of color because it’s difficult and expensive to print them.
The Bottom Line
Initially, you may feel intimidated by the mere thought of printing your own business labels but with these tips, you’ll be able to focus on making them more creative instead of on the process itself. By taking the time to familiarize yourself with any technicalities here you’ll feel much less frustrated and also be able to save a lot of money.
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